A different way to see business

The
Monergy
Flow

How to make more money, surround yourself with people you love and make the world a better place.

The complete hand-drawn Monergy Flow model showing purpose, people, brand, marketing, experience, money, nurture, connection and their effect on humans, families and communities

Practical ways to begin

Put The Monergy Flow to work in your Business

Whether you want to explore the ideas yourself, work through a challenge together, or go deeper into your whole business, there's a way to get started.

Start here · Work at your own pace

The Monergy Flow Workbook

£14.99

A practical, self-guided workbook to help you map your business, understand what the numbers are telling you, identify restrictions and make practical improvements.

Work through a challenge together

Monergy Flow Live

£69

A focused live working session where we explore a real business challenge and identify a useful way forward.

“A simple way to understand how your whole business fits together.”
“Now I know what’s really driving the results.”
“A practical way to spot where your business is getting stuck and work out what to tackle first.”
“Man! I've never thought about my business like this. It all makes sense now.”
“I love how it connects looking after your people with building a more successful business.”
“The kind of framework that makes you wonder why nobody explained business this way before.”
“A simple way to understand how your whole business fits together.”
“Now I know what’s really driving the results.”
“A practical way to spot where your business is getting stuck and work out what to tackle first.”
“Man! I've never thought about my business like this. It all makes sense now.”
“I love how it connects looking after your people with building a more successful business.”
“The kind of framework that makes you wonder why nobody explained business this way before.”

Free practical tools

Put the flow to work

Choose the resource that feels most useful right now. Find the gap in your business, check your capacity or try a fresh sales idea. They’re short, practical and made to help you take a better next step.

Find the GapA 10-minute business check-up

Fill the CupA practical capacity check

5 Sales IdeasFive useful experiments to try

Explore all free resources

The starting point

“Businesses are something we’ve made up. That means we can redesign them.”

They can exhaust people or enrich them. They can extract value or create it for everyone they touch. The choices made inside a business flow out into homes, families and communities.

Read the full story

The model

Everything begins with humans

Money is essential, but it is an outcome of the flow, not its starting point.

01

Humans

People give a business its values, personality and reason for existing.

02

Brand

A brand is the honest expression of who those people are and what they stand for.

03

Marketing

Marketing simply steps forward and says, “Hello. Here I am.”

04

SalesExperience

What people buy is not merely a product or service, but how it makes life feel.

05

Money

Useful experiences create sales and the money that keeps the organisation moving.

Then the flow turns upward

Profit returns to people

The best businesses reinvest in their teams. They nurture people, build meaningful connections and lead with care. Those people create better ideas, service and experiences, producing the energy for the cycle to continue.

Beyond the balance sheet

Work comes home with us

A stressed, burned-out employee carries that energy into family life. The reverse is also true. People who leave work feeling valued and fulfilled can become more patient parents, supportive partners and engaged neighbours.

Better businesses create happier humans. Happier humans help create happier families and communities.

01Better
business
02Happier
humans
03Stronger
families
04Healthier
communities

What people say

The Monergy Flow,
seen through other eyes

Business leaders share their perspective on the model and what it offers.

Alan Mulally

Former President & CEO, Ford Motor Company and Boeing Commercial Airplanes

John Spence

Organizational Excellence Expert | Executive Coach

Sarah McArthur

CEO, Leader to Leader Institute

Bill Carmody

CEO, Trepoint

Mike Hohnen

Leadership coach and author

John Hibbs

About the creator

John Hibbs

John is a serial entrepreneur, coach and founder of many businesses. He is fascinated by the connections between work, human behaviour, communities and the way businesses shape our lives.

The Monergy Flow grew through decades of building businesses, getting things wrong, learning from people and asking a deceptively simple question: what is business really for?

Business is not separate from society.
Business is society.